(from the article `publishing, history of`) ...naturally asserted their right to verify them. The first attempt, made in 1899 by the Association of American Advertisers, only lasted until 1913, ...
Found on
http://www.britannica.com/eb/a-z/a/123
The Audit Bureau of Circulation (ABC) is a British organization to which most newspaper, magazine, and periodical publishers belong. Its function is to collect and audit sales figures from publishers regularly and to publish monthly circulation figures in its quarterly Circulation Review, a publication of great value to advertisers. A newspaper, ma...
Found on
http://www.probertencyclopaedia.com/browse/JA.HTM
No exact match found.
